After researching and communicating with a large number of people who live and have visited the city of London, results have proven that one of the biggest issues members of the public have with the city is how badly it smells at times. The Incense programme takes it’s name from the famous Sainsbury’s branding scheme ‘Making Life Taste Better’ and involves me handing out burning stick of incenses to the public in well know congested areas of London while wearing a bio-hazard suit with my branded logo printed on the back.